MINEFIELD

"In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation"

Guy Debord, The Society of the Spectacle

Female Gaze, 2014

Flag Clutch, 2013

Partisan Push-Pull, 2010

MINEFIELD STATEMENT/STATISTICS

Mine●field  Noun (ˈmīnˌfēld/) (figurative) - A subject or situation presenting unseen hazards.

 

According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours per week, or 2 months per year). In a 65-year life, this person will have spent 9 years glued to the screen.

 

Minefield, as a metaphor, describes the field of media culture and propaganda here in the U.S. Like my mining of images in the cultural landscape, I scavenge the omni-present advertisements, tv programs, movies, etc., for spectacle gold. We consume media images under the veil of entertainment like consuming the daily ritual of a new religion.  We are also duped into the idolization of the celebrities who deliver the media, giving power to the newscaster/pundit of our personal choosing. When seen in this light our system of ‘liberal’ news media seems obviously propagandistic to the core. This oligopoly and control of imagery has a tremendous amount of explosive power, especially when we consider the examples and statistics I present here.

 

2013 STATISTICAL DATA:

 

•Percentage of households that possess at least one television:  99%

•Percentage of U.S. homes with three or more TV sets:  65%

•Number of TV sets in the average household:  2.24

•Number of hours of TV watched annually by Americans:  250 billion

•Percentage of Americans who say they watch too much TV:  49%

•Percentage of Americans who watch TV every day or nearly every day: 67%

•Approximate number of studies examining TV’s effects on children:  4,000

•Average number of minutes per week that parents spend in meaningful conversation with their children: 3.5 min.

•Number of minutes per week that the average child watches television: 1,480 min.

•Percentage of day care centers that use TV during a typical day:  70%

•Hours per year the average American youth spends in school:  900 hours

•Hours per year the average American youth watches television: 1200 hours

•Number of murders seen on TV by the time an average child finishes elementary school: 8,000

•Number of violent acts seen on TV by age 18: 150,000

•Percentage of Americans who believe TV violence helps precipitate real life mayhem: 79%

•Number of 30-second TV commercials seen in a year by an average child: 16,000

•Number of TV commercials seen by the average person by age 65: 2 million

•Percentage of people who said that TV commercials aimed at children make them too materialistic: 92%

•Total TV ad spending for (2010: $59 billion), (2013: $66 billion)

All Rights Reserved © 2015, Jeff S. Willis